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Baby Yum Yum

“My son’s food intolerances encouraged me to become a mompreneur”

Mother of two, Nokwanda Shabalala, was always attracted to the idea of establishing something new, while creating value and employment opportunities. Having grown up in a little-known, poor rural village of Matiwaneskop, on the outskirts of Ladysmith, KwaZulu-Natal, she describes her childhood as dignified with the loving support of her parents, who expected their five children to lead successful lives in the future. And successful she is.

With a Master of Science Engineering Management (MSEM) from The George Washington University in Washington, D.C. (USA) under her belt, Nokwanda feels her studies essentially prepared her to diagnose any problem and devise possible solutions whatever the environment she finds herself in.

One of these situations was discovering that her son (three years old at the time) was intolerant to gluten, wheat and dairy, and could not digest meat. Their search for affordable, alternative foods led Nokwanda to create TrueEarthTM, a company that produces these foods locally at accessible prices.

Inspired by her entrepreneurial spirit, we asked Nokwanda more about her business and being a mother.