Proudly South African ‘Free-From’ food brand, TrueEarth™, introduces a wholesome way to start your family’s day.

Nokwanda Shabalala, Founder & CEO of TrueEarthTM, a free-from food products company, has launched the gluten-free breakfast cereals and is on a mission to provide South African families with a range of nutritional free -from products.

“TrueEarthTM was inspired by my personal experience dealing with food intolerances” says Nokwanda.

The story of TrueEarthTM began when Nokwanda’s eldest son was just three-and-a-half years old and had just been diagnosed as gluten and lactose intolerant.  As a young mom, trying to find suitable and nutritious options for her son at a price point she could afford, was difficult. Like any parent would do, Nokwanda sacrificed where possible to afford the gluten-free and dairy free products and it paid off as her son showed significant improvement and he thrived from eating right.

“I thought there must be a way to create the same or even better locally produced gluten-free products, at a more accessible price. Then, after many hours of research and exploration, I decided to be the change I wanted to see and TrueEarthTM was born, created by a mom, for moms” says Nokwanda. “We continue to look for opportunities to reduce costs even further in order to deliver an even more accessible price to the consumer, than our launch price.”

Each box of TrueEarth™ gluten-free breakfast cereals is perfect for each member of the family. The TrueEarth™ Breakfast Rings are for your growing teen and those that love that added crunch to their bowl of cereal, the Puffed Corn are for your little champion who needs something softer, and the Cornflakes are great for everyone.

The TrueEarth™ gluten-free breakfast cereals are available in select Dischem, Checkers and Checkers Hyper stores nationwide.