“WE AT TRUEEARTH™, CARE ABOUT THE DIETARY AND NUTRITIONAL NEEDS OF PEOPLE LIVING WITH GLUTEN AND/OR WHEAT INTOLERANCE”
Our Purpose
OUR PRIMARY OBJECTIVE IS TO DESIGN, PRODUCE, MARKET, DISTRIBUTE AND SELL “FREE-FROM” FOOD PRODUCTS
The free-from food category is wide, and includes:
- Gluten-free foods
- Wheat-free foods
- Sugar-free foods and beverages
- Dairy or lactose-free foods and beverages
- Foods free from artificial flavourants and colourants
- Foods free from preservatives
- Foods free from MSG
The following four consumer groups generally benefit from free-from foods:
Children with various allergies/ intolerances that in turn can result in learning difficulties
Children and adults with near fatal diseases that require them to totally exclude certain allergens from their diet (e.g. people living with celiac disease)
Adults with various food allergies/ intolerances that affect their daily food choices
Adults who have decide to exclude certain allergens/ ingredients from their diets for various reasons other than allergy or intolerance
TrueEarth™ has elected to start with gluten-free foods… but you can expect more to come!
Our Latest News
SABC3 – SME On Point
We continue to celebrate Women’s Month with a special focus on Women in Business. This week we profile a business started because of a need for suitable nutrition. Nokwanda Shabalala decided to develop her own gluten-free cereal after her son showed an intolerance of most foods in the market.